With any topic on almost any subject, you are guaranteed to get people that think that they are the experts and know the most about said topic. Social media “experts” are no different. There are tons of online resources, blogs, forums, etc. that claim that they have the best practices that you should use – however how do they really know?However with anything related to technology, these sources are going to be out of date faster and faster as it is such a changing and developing subject.
Honestly, for event planning blogging isn’t all that necessary for larger companies. Blogging was one of the first forms of social media but now it is seen as almost being too in-depth for people if they are just interested in getting a snapshot of your company, what you do and how successful you have been. For small start-up event planning companies I would say definitely blog. It is the best resume you could have and it is easier if you begin blogging when you start actually doing events, that way you don’t have to go back and add events that you have already done.
Blogging can have a deep impact on its viewers as well – but I believe that your blog is only as good as your camera is. Investing in an official photographer for each event is crucial so that you do not have to deal with taking the pictures yourselves. You can add them to a website like flickr so your guests can view it as well. In case you need some inspiration, I have included a couple pictures of some wonderful event planning blogs. Just click on their names to visit the site.
Brilliant Event Planning – Create wedding and proposal moments for couples.
Mindy Weiss Party Consultants – Full service vent planner
Leila Lewis – PR and event planning team
In case you want to check out some other truly incredible PR, event planning, social media blogs – take a look here.
Twitter is a wonderful tool for event planners. It’s nature is to be quick, snippets of information which is perfect if you are spreading the word on a party. It is also great if you are growing your business and there are tons of tutorials like this one that can coach you are the right way to go about doing so. And in case you need more convincing, here are 10 Reasons Social Media Planners need to think about their social media strategy before meetings, events, and conferences:
1. Networking opportunities and educational content.
2. Enabling, participating, and encouraging that engagement.
3. Drives attendance.
4. Mobilize registered attendees to reach out to their social networks to invite their friends/colleagues.
5. Target the ideal attendees based on their interests.
6. Allow attendees to communicate and collaborate before and after the event.
7. Mobile applications are feeding the frenzy.
8. Speakers will be better prepared to tailor their message to the audience.
9. Reviewers or critics of events.
10. Shape the reputation of your events and your organization.